I had been trying to make Rêve Academy’s marketing more relevant and engaging for some time. One day it hit me: we had to stop being scared to have an opinion. Our content had to take a stance on our constituents’ ability to succeed—even if some people thought it was too political.
I asked, “How do we better evoke our mission?” After talking to students and team members, we decided that content must showcase students as impressive, driven, and growing. It must be positive, hopeful, poignant, and thoughtful. And it must speak to—and with!—the audience members who cared most: parents, community changemakers, and educators. So I developed guidelines, staff training, and a content calendar for our new marketing theme: Equity Through Education. The results was more staff- and student-generated content, and 170% increase in online engagement.
Rêve Academy
Some days at work, I have to massage my face because it hurts from smiling so hard. It’s only when I get an ache in my jaw that I realize I’ve been smiling like a doofus (I mean, more than usual). But other days, smiling is the last thing on my mind—and it’s those days that my expression matters most.
As two of Rêve Academy’s spring 2018 interns, we wanted to shine a spotlight on our teammate, Ezra, and his passion for technology. When we first started working together, we immediately noticed his love for art, technology, and design. To learn more, we sat down with him to hear about his journey and his plans for the future.
Are you a do-er? A planner? A get-it-done-at-all-costs kind of team member? As a former teacher, I know the feeling. Throughout my career, a flawless performance has been rewarded. I spent so much time cultivating that part of my identity, I came to believe that’s all I was: an achiever. It took me leaving the classroom to remember how to pause.
