Workona was a beloved productivity tool in need of a wider audience. With a freemium revenue model, it required significant top-of-funnel traffic. As Head of Content, I needed to generate that traffic and turn it into signups.
A content strategy that targeted multiple audiences: Chrome power users, client teams, and “system solvers” (i.e., that coworker who’s eager to streamline clunky workflows). I added quality checks to ensure blog content was truly new and valuable to its intended audience.
Our monthly blog visits grew to 34K, with 1,000+ keywords in the top 10 SERP position. My annual content refreshes helped maintain high traffic—11% MoM growth on average—even when regular publishing wasn’t possible. All of this skyrocketed Workona’s domain reputation from 20 to 64, which made the entire website more visible in organic search.
Workona
Content strategy
Competitive analysis
Research
Copywriting
Editing
Data analysis
SEO
Target: System Solvers
#1 Google SERP position: “how to use Google Sheets templates”
If you work in Google Drive, you know how powerful Google Sheets is for tracking, visualizing, and analyzing numbers. But why start from scratch when others have already created the spreadsheet you need? That’s where Google Sheets templates come in.
Target: Client Teams
#1 Google SERP position: “best free customer success tools”
Let’s face it: customer success platforms are prohibitively expensive. If you don’t have the budget for pricey customer success software, you have to get creative with other tools & tactics. Here are 20+ ideas for improving customer success with free or low-cost tools.
Target: Chrome Power Users
Featured snippet: “Chrome Tab Groups review”
Chrome Tab Groups is a built-in feature from Google that lets you categorize your open tabs into visually distinct groups. Keep reading for a breakdown of what we like and what we don’t like about Chrome Tab Groups, and whether it’s worth putting into action.
These examples will help you organize any project using Workona:
