Unifying brand voice across channels
Challenge
EF Academy hadn’t quite solidified its brand voice when I joined the team. So I wrote new copy for key assets—email, social media, and campus signage—and helped codify guidelines for future messaging work. The goal was to help students and families picture what campus life is really like: diverse, engaging, and designed for the modern world.
Results
Our executive team applauded the new cohesive messaging, and audiences responded as well. Compared to the previous campaign, our new paid social campaigns—which I conceptualized and wrote the copy for—drove 1.5X more landing page views at up to 40% lower cost per result.
Client
EF Academy
Website
What I did
Content strategy
Competitive analysis
Research
Copywriting
Editing
Email marketing
Social media marketing
