Sharing Student Stories

Rêve Academy had supporters, but not a compelling case for their financial support. I analyzed past campaigns and tested tactics (segmented emails, peer-to-peer fundraising, matching grants, direct mail, etc.) to increase donations.

Outcome: In three years, donations more than doubled. I published 30+ profiles that centered on our students’ dreams and journeys. These stories were a foundational part of the messaging strategy, helping us make an emotional connection with donors and advocates.