Lucidpress (now Marq) was a design solution with an identity crisis. To attract loyal users, we had to build a community by offering content they couldn’t get anywhere else.
A blog that focused on a lucrative consumer group—small business owners—and taught them how to market their companies with Lucidpress. I was responsible for all aspects of the blog, including development, design, analytics, and of course, content. With the help of my team, I took it from concept to reality in just three months. In that time, we reached over 30K visitors, achieved higher than average conversion rates, and discovered key insights that would shape the ongoing product development and positioning.
Lucidpress
When I was first hired at Lucid Software, I was asked to handle nearly all of our content writing, including the monthly email newsletter. It was a terrifying prospect. Most marketers know that email is a specialized skillset, and it’s easy to screw something up.
Keep reading >
Social media can be a hard nut to crack. You’re competing in a crowded space right alongside the biggest brands. But you never know when your newest idea might catch fire and become a social media sensation. We’ve rounded up ten campaign ideas to inspire you while you’re thinking of the next big thing.
Keep reading >
With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even experience a powerful craving. A poor slogan, on the other hand, risks making customers cringe. And forking over cash is usually the last thing someone wants to do after cringing.
Keep reading >
It’s well established that blog articles and social media posts perform better when paired with images. So where should you source these all-important images? Today I’ll show you how to make great social media graphics that will entice your audience to click. You don’t need Photoshop, and the entire process takes less than 10 minutes.
Keep reading >
