Defining personas for a growing brand
Challenge
As part of a larger site redesign, I created messaging that served as guiding content for the Lucidchart brand. This project was key to our brand identity, so I worked with a team of UX and web designers to make sure we got it right.
Results
Stunning landing pages with meticulously researched copy. These pages outlined the most important functionality of Lucidchart and helped establish it as an enterprise-level product.
Client
Lucidchart
Website
https://www.lucidchart.comWhat I did
ResearchCompetitive analysis
Copywriting
Drupal
SEO
