Focusing on University Results

EF Academy is an international boarding high school whose alumni have gone on to prestigious universities. This fact wasn’t well known, which likely impacted conversions and brand image.

Outcome: An interactive landing page, translated for 18 different markets. My work included copywriting, making suggestions on layout and information hierarchy, and managing the translation process to ensure audiences in every market were getting the right information. I also wrote copy for two successful paid social campaigns to drive traffic to the university results page.