Expanding to the App Store
Challenge
The day had come: Lucidchart was ready to release an iOS version of our diagramming app. But before launch day, we had to make sure that marketing materials and in-app messaging followed Apple’s strict guidelines.Results
A splashy marketing campaign that included segmented emails, sponsored content, and a video script that hit all the right notes. I also worked closely with the development team to write persuasive copy within the app.
Client
Lucidchart
Website
https://www.lucidchart.comWhat I did
Project managementCompetitive analysis
Research
Copywriting
Email marketing