Uptick had a compelling product—easy-to-use performance management software—but few people knew about it. I was brought in as a contractor to spruce up messaging and lay a foundation for content marketing that would drive awareness and sales.
In terms of traffic, we had one piece of standout content. So I figured we’d get the most bang for our buck by revising it and replicating its success. My changes doubled the amount of people who clicked on the lead magnet, and those who converted to our email list increased by 75%.
To help my team find success after my exit, I also crafted personas, voice guidelines, SEO best practices, and a comprehensive content plan backed by research and user insights.
Uptick
Content strategy
Competitive analysis
Copywriting
Editing
SEO
Performance reviews are probably the highest-risk meeting you’ll ever have with an employee. They’re wondering, “How will this go? Am I going to get that raise? What should I say if I get a bad review?” This is a vulnerable time for your team, so if we had just one piece of advice, it would be this: Handle with care.
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Successful managers know that one-on-one meetings are the bedrock of their employee relationships. But if you’ve spent any time in the workplace, you know that all too often, one-on-one meetings:
Performance reviews can be scary, especially if you’ve got bad news to deliver or you’re not sure what to say. So we gathered advice from experts on the exact performance review phrases and questions that will get the job done. These 40+ performance review examples will help you deal with the 5 most common scenarios that managers face.
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It’s official: the annual performance review is no longer the hotshot of the business world. Many Fortune 500 companies have already gotten rid of their annual reviews, although 91 percent of companies are still using some form of performance review, annual or otherwise. But as you’ll see from these performance review ideas, top companies are choosing to switch up their performance reviews, not get rid of them.
