Putting a spotlight on university results
Challenge
EF Academy is an international boarding high school whose alumni have gone on to prestigious universities. However, EF Academy hadn’t publicized this fact, which likely impacted both conversions and brand image.
Results
I helped create an interactive landing page that was translated for 18 different markets. My work included copywriting, making suggestions on layout and information hierarchy, and managing the translation process to ensure audiences in every market were getting the right information.
I also wrote copy for two successful paid social campaigns to drive traffic to the university results page. Those campaigns generated 1.5X growth in landing page view rate and cost up to 40% less per conversion compared to previous campaigns.
Client
EF Academy
Website
What I did
Content strategy
Competitive analysis
Research
Copywriting
Editing
Social media marketing
