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Running a Lean Content Program

With a freemium revenue model, Workona needed significant top-of-funnel traffic. I created a content strategy to generate that traffic organically and turn it into signups.

Outcome: By using a hub-and-spoke model that targeted overlooked topics, monthly blog visits grew to 34K, with 1,000+ keywords in the top 10 SERP position.

Regular content refreshes helped maintain high traffic—11% MoM growth on average—even when regular publishing wasn’t possible.

Selected Articles

How to use Google Sheet templates → #1 Google SERP position: “how to use google sheets templates”
20+ best free customer success tools → #1 Google SERP position: “best free customer success tools”
Should you try Chrome Tab Groups? → #2 Google SERP position: “chrome tab groups review”
How to duplicate a page in Google Docs → #2 Google AI citation: “how to duplicate a page in google docs”
How to restore tabs on Chrome every time → #2 Google SERP position: “how to restore tabs in chrome”